As business owners in today's world, we are constantly faced with decisions and competition. Keeping our business going takes everything we have. So when it comes to learning the technology required to function, we are left feeling overwhelmed and confused. And with a growing reliance on technology, the need to find reasonable solutions, automate as much as possible and find tools that help keep us on track and up-to-date on new developments is more important than ever.
"Your business requires technology, but technology isn't your business." ~ Laura
From selecting the right CRM, accounting system, SEO technology or expert, tracking inventory, accepting payments or even building and managing your website, you have to rely on technology to run your business properly.
I'm not trying to freak you out more than you might already be; I want to share my experience with you in hopes that I can ease some of the tech stress you may be experiencing.
While there are many areas we could discuss, let's talk about some of the big ones that I hear from my clients: SEO and websites.
Which website platform is right for you?
Your website is your gateway to your business. Your website should allow your visitors to find the help they need to solve their problems quickly.
What that means is different for each business and will determine:
What platform you build your website on
What your navigation should be
What's on your homepage
What content is on your website
Remember that your website services your customers, not you.
Before you make any decisions, whether you're building your site yourself or hiring a professional, ask yourself these questions:
What do you want visitors to your site to do?
Are you selling products online?
Are visitors subscribing to an online publication?
What audience does your website serve?
How do you want to measure success?
Do you have a brand guide to determine the look and messaging of the site?
What functions or features are necessary to have your site work for you to meet your goals?
Third-party app integrations (CRM, marketing automation)
Contact or other forms
What is your call-to-action? What do you want your visitors to do once they arrive at your site?
The last thing to consider when selecting a platform is it easy for YOU to update? Or is there training and support available to you?
Do you need help deciding which platform is right for you? Schedule a free consultation and let's figure it out together!
So what about Search Engine Optimization (SEO)?
SEO can be a rabbit hole, and once you go into it, it just keeps going and going. But starting with the basics isn't hard. And more and more websites make it easy for business owners to do the basic SEO best practices themselves. I can also help you with what to expect from an SEO expert, including research, deliverables, and transparency.
Do-it-yourself Best Practices
Improve title tags. These are the page titles displayed on the search engine results page (SERPs) as a clickable headline for a result and are essential for usability, SEO and social sharing.
Learn about Keyword Research. Keyword Research is your research into what words and phrases people are using to search a topic. Learning these popular terms and incorporating them into your messaging allows search engines to deliver your content as a search result to searchers.
Know your competition. Identify your search competitors, not just the sites that sell or offer the same services as you, but also the major retailers competing for the same phrases. Once you identify these sites, ask yourself:
What are they doing well in search?
What content themes do they include that I don't?
How do they structure their site for usability and target keywords?
How are they engaging visitors?
What calls-to-action are they using?
Optimize your website. Now that you have researched keywords and phrases to incorporate into your site, you should include these in the following:
Launching a new page or section, such as articles or resources
On-page SEO focuses on the relevance of each page's textual elements - title tags, meta descriptions, headings (H1, H2, H3) and body content. Incorporating your keyword research into all of these elements is key to on-page optimization.
Update and publish new content regularly. Continue to create content tailored to your audience. Publishing unique content at a minimum monthly will help build search results. Consistency is key.
Here are a few links that can be helpful when learning and researching SEO.
I know...it's a lot to process and it's super intimidating to take it all on at once. Just pick one thing! Do one thing each week. It's more than you might have been doing the week before, so it's good!
And if you need a little help, I've got you, boo!
Let's set up a time for your FREE consultation to see what you need help with the most and what it would look like to work with me.
My goal for you is the same goal I set for myself...
Make this stuff as easy as possible.
Because who has time for difficulty? Um, NO ONE!
Cheers to the longest article I've ever written. WOOH!, that was so many words. Thanks for staying until the end! :)