In today's digital world, relationships and connections are the new premium.
It's more than just telling us how you got to where you are today or why you chose to do what you do. It's much deeper than that. It's an art.
To be successful in our new business landscape, brands can no longer be a faceless name in a crowd. Now your brand needs to connect on a much deeper level.
What is brand storytelling?
Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters consistently across all communication.
Brand storytelling is no longer nice to have. It is a need to have and ultimately maximize your business's visibility, profit, and impact. Treat it as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating.
Here are three reasons why you should know your brand story:
1. In an ocean of same, be the one that stands out
2. You're not looking for customers; you're building a tribe
3. You can make money AND build lasting relationships
So, how do you start building your brand story?
It can be overwhelming to build a brand story that is clear, concise and connects to your ideal audience. To help you get started, here are six questions to help you create a captivating brand story:
Find your edge. Is this from your personal success path? What techniques or processes have you learned to find your brand advantage?
Define your brand heart: your core belief system
What series of events brought you to do what you do
How did you feel when you did this for yourself?
What steps did you take to do this for yourself?
What do you want the result to be for your client?
Now that you've started putting your story together, keep in mind these key factors to a successful brand story. Your story should be:
🗸 meaningful
🗸 personal
🗸 emotional
🗸 simple
🗸 authentic
Lastly, feel confident creating content and connecting with your ideal audience online...
So you make more money and all because you told your story in a captivating way.
How I can help
Are you unsure about creating a compelling brand story or maybe you've tried but feel like you are in a "Dear Diary" place with your story?
My March coaching offer can help you learn:
to tell your story so that you grab your audience's attention and they become emotionally invested
build your story so that it conveys what you want your audience to walk away with at the end
to make offers to help with your story
I can't wait to hear your story!
xoxo,
Laura
P.S. For the month of March, you can get one-on-one coaching with amazing online resources to help you turn your brand into a revenue-generating business! There will be special detail into how to create your content strategy, including sales pages and making offers. Don't miss this special value! You save $150! Let's get started!
P.S.S. Not sure how coaching can help you? The best way to find out how coaching can help you build your business and brand is to do it! You might not be certain of the process, value, or results. So let's have a session...for free!
Book your FREE 30-minute coaching call and let's chat about where you are in your business, where you want to be, and create steps to get you there. Each call is customized just for you and what will work for your goals, personality, business, and brand.
After your coaching call, you will walk away with:
✔️ Step-by-step tax to building your business roadmap
✔️ Answers to your questions or concerns about building your business strategy and brand
✔️ Feeling empowered to take the next steps to build the business of your dreams.