FOR BUSINESS OWNERS WHO ARE TIRED OF GUESSING
Marketing that
finally makes sense.
The Growth Lab is done-with-you training, not a course. Watch me do it on screen, or follow a step-by-step checklist — whichever way you actually learn. Every video (all under five minutes), checklist, and training doc is built to get one thing live fast: you do it, make it live, and move on.
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You didn't start a business to become a marketing expert.
You're boosting posts and calling it a strategy.
You paid someone to build your website and haven't opened the dashboard since.
You know AI could save you hours a week — you just don't know where to start.
You're spending money on marketing every month with no real way to tell if it's working.
But right now, you're the one making every call anyway — what to post, what to pay for, what to try next — usually without knowing if it's the right one. The Growth Lab exists to hand you the answers we already tested, instead of making you find them the expensive way.

What's actually inside
Local SEO
Win With Google
Set up and run your Google Business Profile so the customers already searching for you can actually find you.
AI Works For You
AI Money Maker
Put AI to work on the repetitive stuff — captions, emails, quotes, meeting notes — using tools you probably already have.
Social Media
Social Selling
Turn posts, comments, and DMs into actual sales conversations, instead of just chasing likes.
Profit
The Marketing Money Audit
A straight-through look at where your marketing budget is going, and what to cut without losing results.
Screen-recorded videos, watch me do it — under 5 minutes each
Step-by-step checklists, for when you'd rather read than watch
Training docs, for the how and why behind it
Pick whichever format matches how you learn. Nothing here is a multi-hour course — it's built so you can knock out one thing, make it live, and move on with your day. New checklists and trainings get added as we test more.

Why I built this

Laura Kirk
Founder, Laura Kirk Marketing Group
I've spent 25 years in marketing — the last 9 running Laura Kirk Marketing Group, building websites, running ad accounts, and managing social media for small business owners across Arkansas and beyond, in trades, education, and professional services.
The Growth Lab is everything I've learned, tested, and used with real clients, turned into the trainings I wish someone had handed me when I was starting out. Not theory — the actual checklists we use.

Choose your plan

Questions
Stop guessing. Start with what actually works.
Pick your plan and get access to the same checklists we use with our own clients.
Hosted on Skool - Try for free + cancel anytime.
Laura Kirk Marketing Group ·
The Growth Lab
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